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E-Commerce

WhatsApp for E-Commerce

Automate your entire e-commerce customer journey on WhatsApp — from order confirmation to delivery update to review request. Recover 15-25% of abandoned carts with timely WhatsApp reminders.

Boost Sales

✦ No credit card required · Free plan available · Setup in 5 minutes

Solutions

Complete E-Commerce Toolkit

  • Order Updates

    Automated order confirmation, processing, shipped, out-for-delivery, and delivered notifications with tracking links.

  • Abandoned Cart Recovery

    Send WhatsApp reminders 1 hour after cart abandonment. Include product images, prices, and a direct checkout link.

  • Review Requests

    Automated post-delivery review requests with star rating buttons. Boost your product reviews and social proof.

  • Product Catalogs

    Share product catalogs directly in WhatsApp with images, descriptions, and 'Add to Cart' quick-reply buttons.

E-Commerce Integrations

Connect your Shopify, WooCommerce, or Magento backend via webhooks. Automatically fire structured message dispatches to customer chats the moment actions occur on your store storefront database, retaining absolute control over message flow.

  • Plug-and-play webhook integrations
  • Abandoned cart checkout shortcuts
  • Direct user catalogs sharing
Abandoned Cart Message Preview
Workflow

Cart Recovery Automation Sequence

01

1. Event Trigger

Customer adds items to cart on your store database, inputting checkout contact detail but leaving without buying.

02

2. Queued Timeout

Our API queues a cart recovery dispatch event, waiting 60 minutes for potential order completions.

03

3. Direct Blast

If order is not placed, a personalized WhatsApp template fires with direct checkout links.

Channel Recovery

WhatsApp Cart Recovery vs. Email Cart Recovery vs. Web Push Notifications

Compare checkout returns, client engagement rates, and unsubscribe ratios.

Parameter WhatsApp Recovery Email Recovery Web Push Alerts
Recovery Success Rate 15% - 25% (Extremely high) 3% - 5% (Low conversion) 1% - 2% (Rarely clicked)
Click-Through Rate 45% - 55% 8% - 12% 3% - 5%
User Opt-out Friction Low (Opt-out templates support) High (Subscribed lists) Immediate blocker settings
Multimedia Catalogs ✓ (Render image slide catalogs) ✓ (Heavy static HTML) ✗ (Static small icon)
Cart API

Trigger Abandoned Cart Flows 

curl -X POST https://api.startmessaging.com/v1/ecommerce/cart-abandoned \
  -H "Content-Type: application/json" \
  -H "X-API-Key: sm_live_your_api_key_here" \
  -d '{
    "phoneNumber": "+919876543210",
    "cartId": "cart_abc12345",
    "customerName": "Rahul",
    "cartTotal": "₹1,499.00",
    "checkoutUrl": "https://yourstore.com/checkout?cart=abc12345"
  }'
await fetch("https://api.startmessaging.com/v1/ecommerce/cart-abandoned", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    "X-API-Key": "sm_live_your_api_key_here"
  },
  body: JSON.stringify({
    phoneNumber: "+919876543210",
    cartId: "cart_abc12345",
    customerName: "Rahul",
    cartTotal: "₹1,499.00",
    checkoutUrl: "https://yourstore.com/checkout?cart=abc12345"
  })
});
import requests

res = requests.post(
    "https://api.startmessaging.com/v1/ecommerce/cart-abandoned",
    headers={
        "Content-Type": "application/json",
        "X-API-Key": "sm_live_your_api_key_here"
    },
    json={
        "phoneNumber": "+919876543210",
        "cartId": "cart_abc12345",
        "customerName": "Rahul",
        "cartTotal": "₹1,499.00",
        "checkoutUrl": "https://yourstore.com/checkout?cart=abc12345"
    }
)
E-Commerce Integration API Sandbox — Coming Soon This API route is under construction. Sandbox access is available for early adopters. Request Sandbox Access
FAQs

E-Commerce Use Case — FAQ

How do I integrate WhatsApp with my e-commerce platform?

StartMessaging integrates with all major e-commerce platforms through webhooks. When an order is placed, shipped, or delivered in your store, a webhook triggers our API to send the appropriate WhatsApp notification. We provide pre-built integration guides for Shopify, WooCommerce, Magento, and custom platforms.

Can I integrate WhatsApp with regional e-commerce and shipping gateways?

Yes. Our webhook-driven API triggers order tracking notifications across global e-commerce systems, including regional carriers and local checkout methods.

Can I send automated customer review requests?

Yes. Once our webhook detects a 'delivered' status from your e-commerce platform, the API can schedule a review request template after a set time (e.g., 24 hours). You can include quick-reply rating buttons to make it easy for customers.

How are WhatsApp transactional messages billed?

They are billed as utility conversations under Meta's pricing model. Delivering a message starts a 24-hour conversation window. All subsequent utility messages to that user within the window are free.

Related Pages

Customer Support Use Transactional Alerts WhatsApp API Platform Pricing Model
WhatsApp API

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