Simple, Transparent Pricing
No setup fees. WhatsApp CRM plans in INR, GST included, with a 14-day free trial of Business.
✦ 14-day free trial · Your own WhatsApp Business number · Meta bills messages directly
WhatsApp CRM plans
Developer for apps that only need the API; Team and Business for teams that work chats together. Pay monthly, or yearly and get 12 months for the price of 10. Try Business free for 14 days: 3 people, 1,000 contacts and 1,000 API messages, one trial per account owner.
Developer
Paid sizes from ₹100/month. Yearly: ₹1,000, ₹4,990 or ₹9,990 (12 months for the price of 10). GST included.
- Developer Free 100 API messages a month ₹0
- Developer 1K 1,000 API messages a month ₹100/month
- Developer 10K 10,000 API messages a month ₹499/month
- Developer 100K 100,000 API messages a month ₹999/month
The API and webhooks, with a view-only dashboard. Priced by the messages your app sends a month.
- REST API and webhooks (2 endpoints)
- View-only dashboard
- 60, 120, 300 or 1,200 API requests a minute, by size
- Docs and email support
Team
or ₹9,990/year · GST included
For a small team answering customers on one WhatsApp number.
- 3 seats included; extra seats ₹199/month (₹1,990/year)
- Shared team inbox
- Contacts and CRM
- Campaigns: scheduling, quiet hours, calendar, pre-launch check with a Meta cost estimate, funnel report
- Campaign analytics
- Keyword auto-replies
- Interactive messages (buttons and lists)
- API: unlimited messages (fair use), 300 requests a minute, 1 webhook endpoint
- Push notifications
- Email support
Business
or ₹29,990/year · GST included
For growing teams that automate: chatbots, segments and A/B tests.
- 10 seats included; extra seats ₹199/month (₹1,990/year)
- Everything in Team, plus:
- Chatbot flows and WhatsApp Forms
- A/B tests, follow-ups and repeating campaigns
- Segments and retargeting
- Sales pipeline, conversions and reply routing
- Agent analytics and Meta template insights
- API: unlimited messages (fair use), 1,200 requests a minute, 5 webhook endpoints
- Priority chat support
Enterprise
For 25 or more people, on a custom contract with contract billing.
- Everything in Business
- 25+ people
- Custom contract and contract billing
- A named account manager
Prices in INR, GST included. Billing is in Indian rupees (INR) only, with a GST invoice for every payment. A seat is anyone who replies to chats (owner, admin, manager or agent); viewers, who only read chats, are free. Extra seats on Team and Business: ₹199/month or ₹1,990/year each.
WhatsApp message charges
Meta bills WhatsApp messages directly to your own WhatsApp Business Account (WABA) at Meta's published rates. StartMessaging never charges per message — you pay only for your plan.
- Since 1 October 2026, Meta charges every delivered template message: marketing, utility (even inside the 24-hour customer service window) and authentication. Rates vary by country and category.
- Service replies inside the 24-hour window are free up to a monthly allowance per phone number; after that, Meta charges them too.
- When a customer messages you from a Click-to-WhatsApp ad, a 72-hour free entry point window opens.
- No wallet, no credits and no markup on Meta's rates. The pre-launch check estimates a campaign's Meta cost before it goes out.
Pricing — Frequently Asked Questions
How are WhatsApp messages charged?
Meta charges per delivered template message and bills it directly to your own WhatsApp Business Account (WABA) at Meta's published rates, which vary by country and category. StartMessaging never charges per message: there is no wallet, no credits and no markup. You pay us only for your plan.
Which WhatsApp messages are free?
Since 1 October 2026, Meta charges every delivered template message — marketing, utility (even inside the 24-hour customer service window) and authentication. Service replies inside the 24-hour window are free up to a monthly allowance per phone number, then charged. When a customer messages you from a Click-to-WhatsApp ad, a 72-hour free entry point window opens. Check Meta's pricing page for the current rules and rates.
Is there a free trial for WhatsApp?
Yes. Each account owner gets one 14-day free trial of the Business plan, for up to 3 people, 1,000 contacts and 1,000 API messages. It includes chatbot flows, A/B tests, segments and the sales pipeline, so you can see what Business adds. Before it ends, choose Developer, Team or Business, billed monthly or yearly.
What happens when the trial ends?
If you have not chosen a plan, the workspace moves to Developer Free: the API (100 messages a month) and a view-only dashboard. Nothing is deleted — your chats, contacts and campaigns stay. The same happens when a paid plan is cancelled or not renewed. Choose a plan again to reply, add contacts and send campaigns.
What is a seat? Are viewers free?
A seat is one teammate who replies to customers — an owner, admin, manager or agent. Team includes 3 seats and Business 10; each extra seat is ₹199/month or ₹1,990/year. Viewers, who only read chats, are free and never take a seat.
Can I change or cancel my plan?
Yes, from the Billing page. A change of plan, billing period or seats applies as soon as it is paid — downgrades too — and the unused days of your current plan are refunded. If you cancel, you keep full access until the end of the period you paid for; after that the workspace moves to Developer Free.
Do prices include GST?
Yes. Every price is in Indian rupees (INR) and includes 18% GST, and you get a GST invoice for every payment. Add your GSTIN in billing details to claim input tax credit. Billing is in INR only, in every country.
Should I choose Developer or Team?
Developer is for apps that send WhatsApp messages through the REST API — order updates, alerts, one-time codes — and only need a view-only dashboard. It is priced by API messages a month. Team is for people who reply to customers: it adds the shared inbox, contacts, campaigns, auto-replies and unlimited API messages under fair use. Both keep the same workspace and API keys, so you can move up any time.
Is StartMessaging a Meta partner?
StartMessaging is a Meta Tech Provider built on the official WhatsApp Business Platform. You connect your own WhatsApp Business Account through Meta's Embedded Signup, so your number, templates and message billing stay in your own account.
What is the status of the Auth API pricing?
Auth API pricing is currently in development. We are building the most cost-effective verification engine in the market. Sign up for our newsletter or contact support to join the beta waitlist.
Are there setup fees or cancellation charges?
None at all. There are no setup fees or cancellation charges. Plans are billed monthly or yearly (12 months for the price of 10), and you can upgrade, downgrade or cancel from the Billing page in your dashboard.
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